Quartz: Intuitive Design Can Lead to Bias

Creating intuitive, easy-to-use products and interfaces that “don’t make me think” is the aim of most designers. An approach called “anticipatory design” takes the virtue of speed to the extreme, promising a system so seamless that consumers never have to make a single choice. But the very features meant to make technology easier and faster to navigate—like shortcuts and auto-complete functions—also encourage users to make snap judgements and put marginalized populations at risk. This is just one way racial bias is bundled into everyday systems, albeit sometimes unintentionally.

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